CRM
Customer Relationship Management (CRM), is an IT term for methodologies, strategies, software, and other web-based capabilities that help an enterprise organize and manage customer relationships. It's about managing every interaction with your customer to offer a quality service. CRM should be business wide and the MD, salespeople, the admin team and the reception people can all have a live record of all customer interactions. This could be a record of quote letters sent, a list of activities, the status or orders ....anything you wish to record.
CRM is vital for organizations who wish to move from product / service centric to customer centric views. This is becoming increasingly popular as businesses are seeing the importance of customer retention. CRM is a very useful tool in retaining customer loyalty as it helps organizations gain a better understanding of their customers' wants and needs.
Relate is our CRM application that is a very cost effective way to manage the relationships with your customers. For a demo go to our Contact Us page and we will be in touch for a no obligation demo. Gary was the Implementation Manager for the Royal Mail's migration to CRM and worked with Deloitte Consulting and Siebel Systems giving him a vast knowledge of the business and in particular, from a user's perspective.